Our Mission

We belive the best experience always wins

Many of the toughest problems we face are the result of the products big companies produce. That’s why we’re committed to making healthier, more sustainable choices easy and accessible to all.

We are always going to buy stuff for our homes.

But by creating the most sustainable version of the things people need the most, we can have a net positive impact on the planet. Today, that means 100% recycled, post-consumer plastic bottles and tree-free paper. It means sourcing organic ingredients and avoiding toxic chemicals. It means donating excess products. It means carbon offsetting both through reforestation and carbon-neutral shipping. 

But we’re just getting started. Every day brings a new chance for us to be even better to our planet. We’re always improving how we do things, and you can find more details about some of the folks who help us do that below.